Founder. Curious by nature, storyteller by trade.. ‘I’m naturally curious and open minded, maintaining a broad outlook towards society. I never accept “the mainstream” by default, preferring instead to ask myself how we can connect the dots to add value. Not on a monetary level, necessarily, but also in terms of being inspirational, challenging or insightful. I’m also a firm believer that function follows form. That’s why brilliant design (strategic and creative) is the starting point for our thinking and work.’
Chief Commercial Officer, a.k.a. Chief Client Happiness Officer. “I started out as a marketer with a passion for innovation and new technology. Coupled with my broad interest in business, I’ve managed to continuously push the needle in my professional life. After gaining substantial experience in sales and marketing, I started focusing on helping clients in creating the best possible online solutions in the advertising space.”
Combining strategy with a performance driven focus and execution with surgical precision, he’s hugely dedicated to delivering results.
Brand Virtuoso. ‘The creative environment of my dad’s agency and printing house was where I was raised. While my classmates played with dolls and building blocks, I was busy with paper samples and drawing logos for non-existing brands. I’ve always been fascinated by the impact brands can have and the vibe brands can give you. Now, I see it is a part of my job to give you “the right feeling” when you see or experience a brand. I’m driven by the desire to produce great work and the continuous quest for new opportunities and solutions.‘
In 2014 Cherelle launched her own company Count Concepts and became a member of the 2851 network. She is a member of IADAS and a judge for the Webby and Lovie Awards.
Visual Artist. ‘I love light. Without lights there is no image to be shot. An image must be clear and in balance. I believe when shots are structured and balanced, the element of storytelling comes naturally. I also love the details. Details can elevate an image from being ok to being great. An image should reflect reality, therefore bearing the potency of truth in itself. The image I create should look natural and not feel as if it were staged. Creating an illusion of reality, the viewer interprets it as they perceive reality, essentially seeing the result as the truth. With the created truth I hope to inspire the viewer to think about the story. Thinking about our society and the role we play in it as individuals. My work highlights the individual as a part our society. People and places, landscapes with people, people in their environment. My work is about the identity of society and the identity of the individual. With this approach, I feel like I’m an explorer, researcher, anthropologist, (visual) artist and eventually a passionate photographer.
Dutch Designs with lemon
Dutch Designs with lemon is a design studio dedicated to creating fresh design with a bite. Our approach is off beat and we aim to positively surprise our clients. Be it corporate identities, websites, brochures, apps or digital presentations, we’ll make sure your communications toolkit reflects the core values of your company.
Additionally, we help entrepreneurs and small businesses create a customised marketing plan to help them achieve their goals.
Together with 2851, we design to ensure you gain that extra edge.
Bravebox Creative Front-End Developer. ‘There is a whole world behind what people see and interact with in there browsers and on their devices. I’m fascinated by how people and technology interact. The constant challenge of creating a solution that ensures a balance between that human and digital interaction is exciting.’
Media and Content Marketing Magician. ‘After 15 years in various marketing positions within companies of all sizes, I decided to focus on digital projects. In the autumn of 2013 I started working on my first independent project, which then turned into multiple projects and the launch of Moondust. The era of shouting messages to the masses has ended. Customers demand value and meaningful relationships. It’s a huge opportunity for brands to switch gears and start working differently. This has been made possible by this wonderful thing called the Internet.’
Marie-Helene joined our network in 2014 and guides our clients in Social Media and Content Marketing. She’s also an AdWords certified professional and swears by her life motto: “The best is yet to come”
Life is not a desk. ‘We are Heldergroen – in English ‘Bright Green’, a communications agency that works for brands striving for a more sustainable way of living, working and doing business.
Have you seen our desks that go up every night? We’ve become famous for it. But life is not a desk. Strangely enough most products and services around the world we use are being created behind a desk… And let’s be honest. Sometimes it works quite well, a desk. But hey, a desk is just a part of life. Not the other way around. Don’t forget to play. To go outside. To breathe. And wonder. Heldergroen is 2851’s design partner.