Develop a new visual language – photography and video – for EBAA to better engage a diverse target audience: millennials, prospects and clients as well as (local) governments. The visuals need to show the real world of business aviation and should move away from the stereotypical ‘jet set’ and ‘slick’ look and feel. We also produced a video and additional photography to support the Expanding Horizons campaign.
Creative Direction & Production: Roupert Muller
Camera: Hans Guldemond
Camera Assistant: Wicki Gialamatzis